C / Princesa 29 3D, Madrid
(+34) 913 080 890 dnx@dnxgroup.com

Listening, observing and understanding, learning to be surprised by everyday things… these are the foundations of our projects.

More information about research

Creating, analysing and exploring the information, together with clients and users, allows us to discover different ideas and perspectives.

More information about co-creation

Prototyping ideas, making the concepts tangible and testable, is the preliminary step towards a well defined and focused production.

More information about design

End-to-end Projects

For us, it is the ideal type of project, where we feel more comfortable. We start by discovering spaces for innovation, we then add the lessons learned during the co-creation process and finish by prototyping the best ideas.

Research and Design projects

Sometimes we work in a more direct way, exploring the needs and making prototypes from the ideas coming from fieldwork. A small team and clear objectives can be a useful way to deal with a project.

Research and Co-creation Projects

We always try to generate change; we reject encyclopaedic reports that cannot be translated into action. We prefer to replace them by co-creating sessions where all the research information comes to life and is transformed into ideas and solutions.

Co-creation and Design Projects

When there is enough secondary information on market and users, we can start the project by analysing the data together with the client and, from there, design the appropriate products or services.

What do we do at dnx

We help other companies to think about and solve problems that can be tackled from design and innovation perspective. By combining 3 different knowledge-areas we guide our clients through a process that strives for:

a) Identification of intervention opportunities, from a deep undestanding of all the individuals involved in the project, both users and working teams.
b) Generation of the best ideas, through multidisciplinary creation techniques.
c) Transformation of those ideas into tangible designs that can be tested and launched into the market.

Internal innovation

The people at dnx are quite enterprising, curious, willing to get into all the mess they possibly can. From this attitude great projects have been born. Some created by the company itself, others, we simply feel proud of and support to the extent requested by their promoters.