We do not design for you, we design with you

As we see it, good design is always participative. If, from the very beginning, you do not involve stakeholders in the design, your project may be rejected after many weeks of work and thousands of Euros. If you think that there is no need to involve in your design process the real people that are going to use it later on, think that, ultimately, they are going to get involved anyway… the moment the product gets to the market, and your profit and loss account depends on those very people’s verdict.

Good design is like a well-organised expedition

You may have a very well identified product or business problem. Or you may detect a good opportunity that you want to exploit before anybody else does. You might also find yourself in a fuzzy situation about which you just know something must be done, but the problem is you barely have any data. Or, why not, you can even think that you are already doing everything perfectly well. Whatever your initial situation is, we can walk with you along the path, up to a real solution, ready to test and be subsequently implemented. And we do it using a set of methods and tools that includes all the design phases:

• Strategic design: starting from the initial definition of the problem, we decide together with you the requirements and key attributes of the solution, making sure that all the human, technical and organizational constraints are taken into account.
• Conceptual design: starting from a set of requirements and attributes, we search and find a consistent concept for the product/service/process, able to communicate its purpose by itself, and tailored to the expectations, needs, habits and mind frame of its future users.
• Detailed design: Starting from a solid concept, we specify the product/service/process to the required full detail and in all its parts. We then materialize the design into prototypes that can be tested with real users. From there, we go into a cycle of testing and design refinement, until it is ready for production.

Testing, asking around, sketching, having crazy ideas, discarding almost all of them, making mistakes as soon as possible, re-doing it a thousand times… But always with two constants: involving our clients in decision-making, and putting users at the centre of the process.